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Building Your Brand with Amy Peterson

Welcome back, my friends! Today I am excited to host a dear friend and an incredible business person, THE skin savant Amy Peterson. Amy has been a licensed medical esthetician for over 16 years. She was the clinical educator for Solta Medical and is now in Miami with a mission to create a practice that redefines luxury skincare, exudes warm spearheads innovation, and promotes practitioner and client education. Tune in to find out more! 

In this episode… 

  • Ideas vs Execution

  • NOT conforming 

  • Time takes time

  • Not knowing how to be a boss

  • Perseverance

  • Handling the “downs” in business

  • Being an entrepreneur

  • Navigating competitiveness (even with your partner!)

  • When Dad becomes the “cool parent”

  • When NOT to make big decisions

  • Overcoming lack of confidence


“I had this mindset of  never saying no to opportunities that landed and being a sponge for knowledge.” - Amy Peterson

“I knew that being a stay at home mom wasn’t going to fill my cup enough and I knew that I would be a better mom if my cup was full.” - Amy Peterson

“Big things don’t happen overnight. Time takes time.” - Nikki Spo 

“In order to kick start your career you need to push forward and persevere through the unknown.” - Nikki Spo

“People think that success comes immediately, and it doesn't. I can tell you that the thing that I did that I know moved the needle for me was that I didn't cut corners. Even when it was easier, I always went the longer route.” - Amy Peterson 

“The rest of the world can criticize me but I know what I'm saying and I feel great about what I'm saying and delivering and I'm gonna put it out there.” - Amy Peterson 

“My husband and I have learned how to work together within our separate careers. He'll take the back seat when I'm shining and then I'll take the back seat when he's shining and then sometimes we shine together and sometimes we don't shine at all.” - Amy Peterson 

“You don't know what you don't know until you know it.” - Nikki Spo 

“You learn your lessons in the amount of time it takes you to learn the lessons and you'll keep repeating the same lessons over and over until you learn it.” - Nikki Spo


0:00 - 3:15 | Introduction 

3:15 - 10:25 | The beginning journey of Amy 

10:25 - 12:50 | Time takes time 

12:50 - 15:10 | Not cutting corners 

15:10 - 18:46 | The truths of being an entrepreneur 

21:00 - 27:50 | Dissecting how having a high performing & achieving spouse affecting career trajectory

27:50 - 36:45 | Transitioning into the action of a career 

36:45 - 39:33 | Outro 


Painless Pregnancy is a group of physical therapists located in South Florida who specialize in helping pregnant and postpartum women prevent dysfunction and heal… in the comfort of their own homes. This concierge service has been a game changer for me after my third childbirth, and I am excited to partner with them and offer our Listeners 10% off their first visit with my code NikkiSpo10. Check out to book your appointment!

Connect with Amy Peterson 

Connect with Nikki 


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