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The Friendship Recession and Its Solution with Jourdann Lubliner. Ep. 214

  • Writer: carolyn arthur
    carolyn arthur
  • Dec 29, 2025
  • 1 min read

Welcome back to Becoming: HER -  this week’s guest is Jourdann Lubliner — founder & CEO of the newly-launched app and community for couples: Doubles Social. Jourdann has built a platform aimed at intentional connection between couples, helping them build friendships and explore their cities together.

But while her app is a fascinating vehicle, today’s episode is about a deeper cultural shift: the changing nature of friendship, connection, and community. 


According to recent research, the percentage of U.S. adults who report having 10 or more close friends has dropped from about 33 % in 1990 to just 13 % today which a recent piece from Harvard’s Leadership & Happiness Laboratory has called a “Friendship Recession,” meaning not just less time with friends, but a fundamental erosion of the ability to form, maintain, and prioritise friendships. Friendships have been paramount in my life so this is a topic I’m really interested in. Tune in to find out more! 


 
 
 

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